About
I’m a copy lead and brand strategist with 8+ years of experience shaping copy & voice at consumer brands across apparel and lifestyle, as well as highly-regulated categories like skincare, wellness, and DTC healthcare.
I lead creative from concept through execution, building campaigns, aligning cross-functional teams, and writing a lot of copy. My job is to lay down the creative tracks while the train is moving at full speed—ensuring everything stays sharp, cohesive, and true to brand.
