BOMBAS
BOMBAS
I can safely say I know approximately one thousand ways to say comfortable.
But Bombas is bigger than that. The real magic is in the mission: to create the best top drawer essentials ever made, and donate one for every item sold (100 million and counting).
Emails
Pride 2022: “Be Your Most”
INSIGHT:
40% of homeless youth identify as LGBTQIA+.
The Bombas Pride collection was made to celebrate and support this community, in partnership with The Ally Coalition.
CONCEPT:
As the lead copywriter for Pride 2022, I wrote the “Be Your Most” campaign, in partnership with the Rainbow Hive (Bombas’ self-identifying LGBTQIA+ employees). It’s all about the stuff beyond the stats—the multidimensionality, freedom, and joy at the heart of this vibrant community.
Holiday 2020 & 2021: “Made To Give”
INSIGHT:
What makes Bombas the perfect gift?
Well, for starters, they were made to give. Literally. Each item represents another item donated to someone who needs it.
It’s a warm and fuzzy feeling, all wrapped up in the warmest, fuzziest gift you’ll give this year.
CONCEPT:
As the lead copywriter on Holiday 2020, I wrote the “Made To Give” tagline and concept for 2020—Bombas liked it so much, they ran it back for 2021.
