copywriter • brand builder • idea machine

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Ursa Major

To keep things simple (which we like to do), Ursa Major is refreshingly different skincare. Completely clean, and forest-fueled, with ingredients lists inspired by our Vermont roots.

As Ursa Major’s Editorial Director (and first creative leadership hire), I oversee all copy and organic content, searching high and low for storytelling opportunities, and leaving no stone unturned!

**If the below Instagram content samples aren’t previewing, try refreshing this page! Also viewable by clicking through to IG.

 

 Summer 2024 Editorial Direct Mailer

 

Marketing Emails

 

Holiday 2024 Collateral

 

Organic Content Series: Mindful Explorer Profiles

As Editorial Director, I spearheaded the development of this Instagram series, helping to identify Ursa Major community members and shine a light on their worlds—touching on inner and outer exploration, time spent in nature, and taking good care everyday.