copywriter • brand builder • idea machine

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Ursa Major

To keep things simple (which we like to do), Ursa Major is refreshingly different skincare. Completely clean, and forest-fueled, with ingredients lists inspired by our Vermont roots.

As Ursa Major’s Editorial Director (and first creative leadership hire), I oversee all copy and organic content, searching high and low for storytelling opportunities, and leaving no stone unturned!

 

Marketing Emails

 

2025 Rebrand & New Tagline “Made for skin & spirit”

 

2026 Launch: Sunny Start Eye Serum

 

2025 Golden Hour Body Collection

 

Holiday 2024 Collateral