PATTERN BRANDS
PATTERN BRANDS
Open Spaces • GIR • Letterfolk • Yield • Pattern
I was brought on to write evergreen brand copy, and create a brand book for the Pattern Family of Brands (Open Spaces, GIR, Letterfolk, & more).
My goal was to sharpen each brand’s identity, point of view, and tone of voice—who they are within the Pattern Family, and how they show up out in the world.
