The mission: launch Walmart’s influencer program from scratch.
The insight: Walmart is where you shop to save. Now, it’s where you create to earn.

Every inch of this platform had to be approachable for first-timers, appealing to pros, and human-centric above all. As the lead copywriter on this account, I was responsible for platform copy, editing blog content, email flows, social content, TOV guides for CX and copy, & more.